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Lincoln's Expensive New Ad Campaign Is An Artful Way To Show They Have No Idea What They're Doing Lincoln's Expensive New Ad Campaign Is An Artful Way To Show They Have No Idea What They're Doing

Lincoln is bringing back the Continental, and that’s a big deal. A bold, expensive ad campaign dedicated to the car is absolutely in order. So is spending the big money to get a famous name attached to the project. Lincoln’s doing all these things. So why is the end result so wrong?

The 2017 Lincoln Continental Will Make America Great Again Starting At $45,485 The 2017 Lincoln Continental Will Make America Great Again Starting At $45,485

Lincoln brought the Continental back, finally, with plans to make American luxury great again later this year starting at $45,485.

Is The New Lincoln Continental The Most Luxurious Sedan From The Back Seat? Is The New Lincoln Continental The Most Luxurious Sedan From The Back Seat?

The whole point of an auto show is that all of a competitor’s cars are all in the same place, so I sat my ass in every rival to the Lincoln Continental to see if the big new not-a-Ford is as comfortable and quiet as Lincoln claims.

Is The 2017 Lincoln Continental The Rebirth Of Traditional American Luxury? Is The 2017 Lincoln Continental The Rebirth Of Traditional American Luxury?

Premium cars that subscribe to a set of uniquely American criteria of what it means to be luxurious, comfortable, and desirable have been dead for decades. They died by their own hand, stabbed by an opera light and suffocated in vinyl. The 2017 Lincoln Continental, however, may just be resurrecting the idea, and it…

The Continentals Beat The Other Make Of Luxury Car Again The Continentals Beat The Other Make Of Luxury Car Again

Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.

The Most Impressive Part Of The Lincoln Continental Is The Door Handles The Most Impressive Part Of The Lincoln Continental Is The Door Handles

I say this both as a compliment and a condemnation—the most impressive piece of the entire new, long-awaited Lincoln Continental is the door handles.

2017 Lincoln Continental: This Is More Of It 2017 Lincoln Continental: This Is More Of It

A grainy rendering of the production 2017 Lincoln Continental leaked on Thursday, and now we get to see a few actual photos of the car prior to its unveiling this week at the Detroit Auto Show.

2017 Lincoln Continental: This Is It 2017 Lincoln Continental: This Is It

Let the 2016 Detroit Auto Show leaks commence! First up is Lincoln, with this admittedly very grainy, low-res photo of the production 2017 Lincoln Continental making the rounds on Ford Inside News. How’d it turn out?

The New Lincoln Continental Is Eughhhhhh The New Lincoln Continental Is Eughhhhhh

The Lincoln Continental was meant to be a rejuvenation of the brand. A return to style, and a return to proper substance. I’ll withhold proper judgment until we drive it, but Lincoln has just telegraphed its first disappointment. Unlike its rivals, the new Continental will be all-wheel-drive or front-wheel-drive. Only.

Inside The Lincoln Continental, It's Like Elvis Never Died  Inside The Lincoln Continental, It's Like Elvis Never Died 

There’s been a lot of criticism of the new Lincoln Continental concept. It’s too derivative, it’s not good enough, it’s not this, it’s too much of that. All of you are missing the point. It’s the best car in on planet Earth. Just from a planet Earth in a parallel universe.

Bentley Designer Calls Out Lincoln Continental In Brutal Facebook Diss Bentley Designer Calls Out Lincoln Continental In Brutal Facebook Diss

Do you want us to send the product tooling? That’s what Bentley designer Luc Donckerwolke posted on Lincoln designer David Woodhouse’s Facebook page, a comment that was swiftly deleted but captured by the excellent Car Design News. Let me tell you, Bentley went off on Lincoln.

Lincoln's History In China That They Probably Wish You Would Forget Lincoln's History In China That They Probably Wish You Would Forget

When Ford's head honcho Mark Fields debuted the new Lincoln Continental, he said the car was aimed at China, and he stated the brand had only entered the Chinese car market last November. That's not quite right, though Lincoln might wish you'd forget about it.

The Lincoln Continental Isn't For You, Stupid The Lincoln Continental Isn't For You, Stupid

This is The Morning Shift, our one-stop daily roundup of all the auto news that’s actually important — all in one place every weekday morning. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn’t your time more important?

2016 Lincoln Continental Concept: This Is It 2016 Lincoln Continental Concept: This Is It

Considering the dramatic rebirth Ford has undergone in the last decade, Lincoln’s comparative lack of direction is pretty surprising. Maybe, though, this new Lincoln Continental Concept represents the re-discovery of something Lincoln’s so desperately needed: an identity.

Mystery Website Reveals A Lincoln Continental Concept Is Coming Mystery Website Reveals A Lincoln Continental Concept Is Coming

One of the things we dream about is the day Lincoln will get its balls back and return to the bold American style it used to offer. If this mysterious development website is any indication, we may not have to wait much longer. A new Lincoln Continental might be on the way.

Leonid Brezhnev hoons Nixon's Continental! Leonid Brezhnev hoons Nixon's Continental!

Well, kind of. Boy, wouldn't that have been a hell of a tale? (A hell of a historic Youtube video: the Zapruder Film of hoonage.) But in 1973, Richard Milhous Nixon handed the keys to a brand-new Lincoln Continental sedan to Leonid Brezhnev, as a token of mutual understanding and not mutally-assured destruction,…

Why JFK's Limousine Stayed In Service For 13 Years After Dallas Why JFK's Limousine Stayed In Service For 13 Years After Dallas

You would not be blamed for assuming the Lincoln Continental used by President Kennedy on that horrible day 50 years ago was immediately retired. You would, however, be wrong. The Lincoln that saw the assassination of one leader and the near death of another remained in service. Why?

Now You Can Own The Second-To-Last Convertible JFK Ever Rode In Now You Can Own The Second-To-Last Convertible JFK Ever Rode In

Thanks to the events of November 22, 1963 in Dallas, we don't put U.S. presidents in convertibles anymore. But the black 1961 Lincoln Continental presidential limousine was actually the second convertible President John F. Kennedy rode in when he arrived in Texas. Now you can own the first.

This Is Just Cool This Is Just Cool

Lincoln Indianapolis. Holy crap this thing is neat.

Hey Jimmy Fallon, Here's How To Do A Lincoln Commercial The Right Way Hey Jimmy Fallon, Here's How To Do A Lincoln Commercial The Right Way

Our own Jason Torchinsky hit the nail on the head when he called out Lincoln's silly idea to make a Super Bowl ad "crowdsourced" from tweets about road trips. (I kind of hate myself a little bit for even using that word.)

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